As it’s big event on our calendar, this week we’re taking a closer look at what to see at this year’s SWPP convention in London.

Today we’re concentrating on Photoshop and workflow related exhibitors and Masterclasses. So if action and effects are your cup of tea…read on….

Exhibitors

Adobe Systems – www.adobe.com

Adobe® revolutionizes how the world engages with ideas and information. Our award-winning software and technologies have set the standard for communication and collaboration for more than 25 years, bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.

Craig’s Actions - www.craigsactions.com

Innovative Photoshop / Lightroom tools for creative photographers. The Craig’s Actions site has become an industry standard for Photoshop digital imaging tools & dynamic workflow solutions to photographers of all skills and styles.

Kubota Image Tools – www.kubotaimagetools.com

Kubota Image Tools grew from the needs of true working and successful photographers, not software programmers. We offer some of the best digital photography workshops, training products, and image enhancement tools in the world – that are used by many of the top photographers in the world.

OnOne Software – www.ononesoftware.com

onOne Software are back at the Convention for the fourth year with their amazing photographic software solutions for Photoshop, Photoshop Elements, Lightroom and Aperture. Their new Suite is available at exclusive prices for Societies delegates. onOne will have demonstrations every 30 minutes on their stand in the Champagne Suite and they can be found in the evenings in the bar for software questions, drinks and loud conversation.

Portrait Professional – www.portraitprofessional.com

Portrait Professional is the world’s fastest and easiest to use portrait enhancement software which won the award for ‘Best Imaging Innovation’ here last year. Available both as stand-alone software and as a Photoshop plug-in, it enables skin blemishes such as wrinkles, spots and shine to be automatically removed, teeth to be whitened, eyes to be brightened, hair to be thickened as well as allowing the face to be subtly reshaped. All simply by moving sliders. See new version 10 with a number of important innovations at our stand, and benefit from our 20% show special discount should you buy.

And just because everyone should have one….

Wacom – www.wacom-europe.com

Wacom’s vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of pen tablets, interactive pen displays and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects and designs around the world, and provides business and home users with their leading interface technology to express their personality.

Masterclasses

Here’s a quick overview of post-processing Masterclass seminars you have a choice from…

Charles Calleja - Channels, Masks and more

Friday 14th January 2011 : 15:30-17:00

Sunday 16th January 2011 : 08:00-09:30

The scope of this lecture is to highlight what I think are the basics to master photoshop. The understanding of layers and blend modes, (which can also be used in brush mode), are staple to photoshop users. Channels open up different horizons. Channels do not only contain information of the image, but can also be modified, can be selected as a mask and can also be split up to produce a different image.

Art P Suwansang – Lightroom : Development Module MAGIC

Friday 14th January 2011 : 15:30-17:00

Learn how to take you digital images to new heights using Lightroom core image processing engine, the Development Module. Start out the fundamentals of the basic-adjustments and scale up to the creative uses of the various adjustments.

Marilyn Sholin - Digital Painting with Software, Plug-ins and Embellishing

Friday 14th January 2011 : 18:00-19:30

Marilyn will show quick and easy ways to create paintings from your portraits and photographs using a variety software including Painter, Photoshop and other applications.. Learn how to use the power of plug-ins, filters and other software to quickly create paintings.

Andrew Williams - From Chaos to Calm (well almost!) – Professional Image Management

Part 1 – Friday 14th January 2011 : 18:00-19:30

Part 2 – Sunday 16th January 2011 : 16:00-17:30

Andrew’s two part Masterclass will talk about the basic principles of data management and how to develop a workflow from shoot to disk and beyond.

Adam Alex – Photoshop it, Don’t Overshop it

Saturday 15th January 2011 : 08:00-09:30

This class will be a compact vibrant session focusing on the creative use of Photoshop. You will be taught ways to develop your style through Layer Compositions, blending modes, masking, color correcting, Raw management and retouching.

Stewart Randall - Streamline Your Digital Workflow

Saturday 15th January 2011 : 08:00-09:30

Using Photo Mechanic and Adobe Photoshop Lightroom Stewart will be presenting his digital wedding workflow process which has been designed to edit thousands of images quickly and efficiently. The programme will help those wanting to streamline their workflow and learn how reduce the amount of time in post-production, or for those wanting to learn best practice before moving to Adobe Photoshop Lightroom.

Sofie Louca & Paul Karaolides - PS: I Love You

Saturday 15th January 2011 : 13:00-14:30

After a successful Photoshop class at last year’s convention, Sofie Louca & Paul Karaolides are back again to show you more Photoshop techniques.

Craig Minielly - PhotoShop Techniques, Tricks and Essentials

Saturday 15th January 2011 : 18:00-19:30

The must have, must know and must do’s for the photographer and their production staff.